IT’s Your







Introducing “Its Your Lead”…

A Membership Site for Leaders with the Vision to make a difference.





It’s Your Lead is a new online forum that gives you access to coaching and mentoring, peer conversations with other leaders.. and uses learning materials that are specific to your personality and data.  It is a peer coaching  program that is truly designed – just for you! 

Some people like reading books because they are full of useful information.  Sometimes that information doesn’t work. Because it’s  often written from the author’s  experience or an average perspective. 

What if you could  accessing your OWN personally constructed content, created JUST FOR YOU, and specific to your unique personality.  Now you can and it’s awesome!

The It’s Your Lead Group Coaching Forum utilizes your personal Birkman Data to improve your leadership influence and life.  We will be focusing on increasing your energy, decreasing your stress, and maximizing the impact that you make in the world!   Because you make the difference, this is designed just for you! It’s your lead.


Discover What Is Really Going On

Leverage the power of your unique personality to understand the real dynamics impacting you at work and home.

Deal Stress A Crushing Blow

Reclaim your energy.  With relevant teaching and peer coaching, you can recharge and focus on what matters most.

Create The Best Way Forward

Make decisions with confidence, and build the team you’ve dreamed about.

Get the reinforcing benefits of the Birkman Method over time.

Join with like-minded leaders to dig deep into making the important changes. Be surrounded by others committed to their own development and making a difference.  Get access to coaching with Dave on a Monthly Basis. This is a consistent and dynamic way to discover your strengths in leadership.

Access Coaching and mentoring wisdom for a fraction of the cost of one-on-one coaching so you can:

  • Discover your motivating passions.
  • Identify the patterns that can keep you stuck.
  • Deal with Stress
  • Get involved in cutting edge research on motivation and change
  • Change your life.

 It’s YOUR Lead, Peer coaching forum will be a great support for other Leadership training you have already participated in.

It’s great Leadership Coaching on a Budget and also a powerful way to reinforce your insights from other Dave Loney Coaching Programs.


It’s Your lead Segments are recorded so you can access at other times. Your personal reports will be sent directly to your inbox in advance of each session.


The following is just a sample of the huge library of leadership topics we will be covering. Remember – for each and every topic you will have your own personal information. 

“Dave was instrumental in mentoring our entrepreneurial leadership group for the last few years. He brings both a long-term strategic view as well as day to day, tactical approach to coaching. His ability to draw out a balanced lifestyle plan and develop peer accountability has been invaluable. ” 


Mark Bachman
CEO & Co-Founder,

“Dave is excellent at what he does. He is professional, yet so comfortable and relaxed to work with. He is present with you throughout your sessions with him, helping you discover an alternate perspective on your scenario. Dave provided me with new directions and ideas to move forward with. I’m certain his methods and input would help anyone to do the same. Thanks Dave, it was such a pleasure to work with you.” 


Tamara Sillingle
Owner, The Right Path & Sillingle Travel Insurance

“I have had the pleasure of working closely with Dave through a career transition of mine and have found him to be extremely effective coach. He took much time to understand the challenges I was facing and articulated my current reality in a way that made sense with clear goal setting moving forward. Dave’s strong business sense and high integrity allowed me the opportunity to build a relationship of both trust and much respect for his thoughts and opinions. ” 


Kevin Bender
Business Owner

My Mission

I provide Leadership Coaching and Team Building in an authentic environment so entrepreneur leaders are empowered to increase their impact.


Emotional Fitness for Men

Realize your potential and live a more rewarding life

Free download. 


For a limited time, Dave Loney’s book  is absolutely free!


It includes “The Emotional Zones” – a breakthrough coaching tool – to create vital relationships and lasting success.  


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